JobOptim
Overview
JobOptim is a healthcare startup based in Minneapolis, MN, creating transparency and reducing friction in the physician staffing market.
They aim to provide a wide range of information to its users. From salary estimating to work-life culture, by providing valuable content for employees/employers to assist in their job search.
What they want to learn
JobOptim asked our team to recommend ways to improve the user's experience.
Site goals
Make it easy for users to navigate and find what they're looking for on the website.
Provide valuable information about the job opportunities to help users decide whether to apply or not.
Present job opportunities tailored to physicians, so they no longer need to search for jobs on multiple websites.
Primary users
Physicians: searching for and applying for jobs
Employers: seeking qualified physicians
Medical residents: looking for their first job
My role
My teammates and I set out to learn how JobOptim users feel about the current website and determine potential improvement areas.
Process
Design thinking
Cognitive walk-through
User/usability research
Moderated user interviews
Think aloud testing
Directed storytelling
Affinity diagramming
Data synthesis
Wire framing
Prototyping
Tools used
Figma
FigJam
Sketch
Excalidraw
Zoom
Otter
Slack
Google suite
Adobe suite
Dropbox
Team
Missy Holmes
Alex Hanson
Justin Daleiden
Stephen Magner
Role
UX researcher and designer, user Interview moderator and note-taker
Type
Website
Deliverables
Cognitive walk-through
User research protocol script
Research findings and prototype
User stories
Information architecture diagram
Interactive prototype
Client presentation
Cognitive walk-through
To ensure I had a complete understanding of the JobOptim's website's current functionality, I did a cognitive walk-through of each function a user would go through and mapped out the experience. The walk-through helped me to discover potential user pain points and delights.
Here’s one of the tasks I gave myself to perform.
Contextual inquiry
To understand how physicians typically interact with online job forums, we conducted moderated usability testing. One of our participants was about to complete their medical residency, and the other two were physicians with many years of experience. We wanted to learn what other websites they used for job searching and what features they felt were helpful and wished essential to their job search activity. Then we asked them to open JobOptim site to find out how the alternative websites compared.
We learned that physicians like JobOptim's offering; however, they struggled with the process of searching for a job. Physicians want to search by location above anything else. Also, users want to select specific regions rather than by states, and they want to know if the medical team they'd be joining would be a good fit. For example, what is the team's size, and what's the work culture? In addition, too many filter results confused users who wanted to determine what positions were available—simplifying the process making it a more intuitive and productive search would create a better user experience.
Alex, Missy, and I interviewing a physician/user. We each took turns moderating and note-taking.
Scenario One and Two
Findings and recommendations
Once I synthesized the key takeaways of user interviews, I used Figma to redesign five website pages and the interactions for each. My findings and recommendations report includes:
Executive Summary
Scenario one/user story
Scenario two/user story
Methods
Existing home page
Revised home page
Recommendations
Appendix
Conclusion
Existing home page
Reorganized jobs page part 1
Revised home page
Reorganized jobs page part 2
Conclusion
All the users interviewed like JobOptum because it is an excellent alternative to using a typical job search like Indeed. Users appreciate the value of only having job postings for Physicians on the website, making it easier to find potential jobs.
Many were confused and disappointed when they learned that all the jobs shown on the large featured map weren't a job; they were facility locations.
Users want to search locations by region rather than state. In addition, they want to know how large a medical team is, who they’re and how to contact them.
Users will benefit by making minor changes to the website.
Move the map to a less prominent location
Add regional location
Change the "apply" button with a title that better describes how clicking the button will work.
Include medical team, contact emails, and photos
“Choose a job you love, and you will never have to work a day in your life.”
— Anonymous